Where a site, commonly Greenfield, is owned or controlled, which is not allocated in the Development
Plan for the proposed development, it is necessary to implement a range of pro-active measures to
promote it through the Development Plan review process. It is essential to engage with the prescribed
framework within which Development Plans are statutorily reviewed, and to meet the consultation and
response deadlines applicable.
Representations (also referred to as objections or submissions) will be made on behalf of the Client
within the framework of the Development Plan review process at each opportunity. Representations will
refer to National, Regional and Local policy and site specific Material Considerations in their
provision of a vigorous argument for the site to be allocated for the proposed development.
Value to Client
The Planning system is a ‘Development Plan led’ system. This means that planning applications are determined
in accordance with Development Plans, unless material considerations determine otherwise.
It is essential, therefore, in bringing sites forward for development in the planning system, that
opportunities for promotion are fully realised in the Development Plan review process, with a view
to securing an allocation in the Development Plan for the proposed development.